What do you get when you combine four great businesses? Allure & Co. Studio 1328, Boat House Apparel, Lake Life, and House of Fleur are all of the amazing businesses in the chic space in downtown Spirit Lake. This beautiful space is also a great place to hold intimate events, birthday parties, and more. The women that make up Allure & Co. have an amazing insight to style, fashion, photography, and interior design. Be sure to check out one of the newest businesses on Hill Ave!

Boat House Apparel brings chic clothing to the Okoboji area, with her designs centered around life at the lake. The stylish tops, dresses, and more have witty sayings, anchors, and all things that remind us of the lake we all know and love. With a large online presence, Boat House is not only popular in Spirit Lake, but all over the country! Bringing comfort and chic to her amazing designs, the owner of Boat House, Laura, has sure made an amazing clothing line right here in the heart of Spirit Lake.

Located in the Great Lakes Mall, The Look is one of the most popular places to shop for clothes in the area. With the most stylish clothing for juniors to women, they have new styles arrive daily! This store is always up to date with the latest fashion trends, and you can always find something you're dying to have. This is my wife's favorite place to shop in the Okoboji area.